National Obesity Awareness Week 2014 has appointed Fox to create its branding and marketing communications.
Kicking off on 13 January 2014 the event calls on the public to make healthy changes in their lives at the start of the New Year.
As well as branding, the integrated marketing agency has been tasked with handling campaign communications including website, sponsorship materials and social media management.
“We have been delighted with the materials created by Fox for what is a very important campaign. Obesity is one of the great public health issues of our time. We believe that the initiatives we and our supporters will be taking forward will help in promoting the manageable ways individuals and families can prevent or address obesity,” said Professor David Haslam, chairman of the National Obesity Forum.
Supporters of the campaign include Disney, Cambridge Weight Plan, Heart Research UK, National Obesity Forum, Focus on Food, The Whitehouse Consultancy, HENRY (Health Exercise Nutrition for the Really Young), Fox Communications and parenting author Annabel Karmel.
Disney is also supporting a healthy living competition for children and young people encouraging them to submit entries of either healthy recipes or pictures of what they think a healthy meal should look like. A winner in each age group will receive funding for the development of an outdoor area at their school or early years setting. Two runners up in each age group will also win sports equipment for their school.