Read our new manifesto

Now available on-demand

Get inspired. Find solutions. Harness the power of digital marketing.

Featuring Speakers from

Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo

L’Oreal left ‘gobsmacked’ after Adele snubs $19m comarketing deal

Singing sensation Adele has left L’Oreal flabbergasted after turning her nose up to a $19m contract which would have seen her become the new face of the French cosmetics giant.

The 25 year old singer had been hotly tipped to sign the four year contract but performed an abrupt volte face following months of negotiations.

Speaking to The Mirror an unnamed source explained: “L'Oreal was in negotiations for the deal with Adele and it looked to be happening — but she just changed her mind on it. L'Oreal is gobsmacked that she turned down such a huge amount.”

The move is perhaps not too surprising though as she has previously spoken of her desire not to ‘sell out’.

Speaking in 2011 the Oscar winning musician said: “I don’t want my name anywhere near another brand. I don’t wanna be tainted or haunted. I think it’s shameful when you sell out.”

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis