Brand USA, Logitech and Sydney Theatre Company announced by Razor as new client wins

Razor has announced that it has secured the Australian arm of Logitech, USA tourism brand, Brand USA and the Sydney Theatre Company as clients.

The Sydney Theatre Company is among the client wins

Razor said Logitech is undertaking an aggressive expansion plan in the territory. It also said that it secured the Brand USA business via a partnership with Gate 7.

The Brand USA campaign will launch early 2014.

Razor’s brief for the Sydney Theatre Company is to expand its digital advertising presence for the 2014 season.

"The fact that we've been able to attract three high profile brands with very different backgrounds and audiences is testament to our new world thinking,” said Martin Patton, Razor Media executive director.

"All three companies have embraced our distinctive approach to consumer communication, which focuses on using a variety of tactics to connect brands to communities of interest. In today's multi-screen, multi-channel and multi-platfform media environment, it's more important than ever to use the right methods to connect to the right people, at the right time.

"The new business wins are a result of the company's refreshed direction, vision and management structure and brings to close a very busy year for Razor as the agency undergoes this growth phase. We are proud to be rolling out exciting new campaigns with Logitech, Brand USA and Sydney Theatre Company, over the next few months."

Nicole McPeake of the Sydney Theatre Company praised Razor's strengths in digital strategy and planning, and its knowledge of its audience.

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