AudienceScience appoints Natalie Mazer as VP for strategy and development
AudienceScience has announced the appointment of Natalie Mazer as VP of strategy and development.
Joining from VP at Videology, in her new role Mazer will be responsible for the continuous development and evolution of the AudienceScience technology roadmap.
“Although technology is thought to simplify, the speed at which the digital advertising marketplace is developing is actually creating a real headache for brand marketers – whether this be universal user tracking, attribution, cross channel targeting, or simply working out where their budget is being spent,” she said.
“I have seen the revolutionary approach that AudienceScience has taken in working in the interest of marketers and helping marketers regain control through holistic, integrated technology. I am very much looking forward to playing a part in making a real difference in the world of digital advertising.”
Mazer will report directly to Basem Nayfeh, chief technology officer at AudienceScience, and will lead AudienceScience’s efforts to address challenges facing digital advertisers such as universal user identification, cross-channel optimisation, and campaign attribution.