The toughest brief of the year? We want you to design a Christmas card for your rivals
Designing the agency Christmas card can be one of the toughest briefs of the year: not only does it have to achieve stand-out, but there's the small matter that doing work for your own agency can be more exasperating than tending to the most difficult of clients. In an ideal world you'd appoint an outside agency to do it for you, which is where we come in.
We are inviting agencies to tackle each other’s Christmas card briefs. These can be traditional, digital, humorous or deadly serious, just so long as they are creative. The Drum will then publish the best in a special pre-Christmas edition of The Drum.
Our friends over at Digital Podge have been instrumental in getting the ball moving on this and encouraging a little healthy rivalry among some of their guests, and already we have agencies including Amaze, Someone/Else, The Team, Precedent, Cubo and The Zoo at Google all signed up to take part.
Below are a couple of the card designs we’ve received so far, but if you want to get involved or think that you could do better simply email your own Christmas card brief (detailing who you are, what you do, who you are targeting and what message you’d like to convey) to firstname.lastname@example.org by no later than 21 November. We will then pair you up with another agency and redistribute the briefs for you to get cracking on.
Amaze’s brief for SomeOne/Else:
Who we are: Established in 1995, Amaze is a leading, full service marketing and technology consultancy. The company’s purpose is to inspire original thinking through a deeper understanding of technology and human behaviour.
What we do: Amaze has proven strength across the entire digital stack from strategy to solution design and global implementation. Amaze integrates the creative mindset of an agency with robust consulting and technology implementation skills, which has allowed it to build a strong reputation in global design & build and eCommerce. Its work currently spans 104 countries in 28 languages for an impressive client list that includes Asics, Bridgestone, Coats, Dyson, Lexus, Odeon, Pizza Hut, Toyota and Unilever.
Who we are targeting: Our Christmas card would usually be sent to our clients, partners and friends of Amaze.
What message we would like to convey: We would like to find a way to demonstrate our purpose statement in a festive way.
SomeOne/Else's card for Amaze:
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Amaze is a leading, full-service digital marketing, technology and commerce consultancy. The company’s purpose is to inspire original thinking through a deeper understanding of technology and human behaviour.
Amaze has proven strength across the entire digital stack from strategy, insights and communications through to solution, design and build, digital commerce and global implementation.
With offices in London, Manchester, Liverpool, Brussels and Chicago, its work currently spans 104 countries in 28 languages for an impressive client list that includes ASICS, Coats plc, East Coast Main Line, Lexus, NSPCC, Pizza Hut Restaurants, Toyota and Unilever.
Amaze integrates the creative mindset of an agency with robust consulting and technology implementation skills, which has allowed it to build a strong reputation in global design and build and digital commerce.