The UK's biggest broadband companies commit to £25m national online safety campaign

BT, Sky, TalkTalk and Virgin Media are funding a multi-million pound campaign aiming to keep families safe online.

The multi-million pound campaign aims to keep families safe online

Targeting parents, the activity will raise awareness of how to tackle issues such as cyber bulling and accessing adult content. The nationwide campaign, which will be supported by high profile advertising and marketing in 2014, will inform people about whole-home and device-level parental controls.

Costing in excess of £25m next year alone, the activity is part of a three-year effort from the UK's largest broadband companies to encourage and support parents to talk to their children about how they can stay safe online.

"We are very pleased to be a part of this joint effort across the broadband industry to help families to get the best advice and support about online safety…awareness, expert advice and support are crucial in making sure that parents feel confident in using the protections that are offered by ISP" said BT chief executive Gavin Patterson.

Sky chief executive Jeremy Darroch commented that Sky was "pleased to be supporting this industry-wide initiative to help families enjoy the best of the internet in a safe and secure environment." And Dido Harding chief executive of TalkTalk added that the campaign was "a major step forward for internet safety in the UK".

Virgin Media chief executive Tom Mockridge said of the nationwide campaign: "[The campaign] will help ensure all our customers make the most of the parental controls, tools and information we provide to help them stay safe online."

In advance of the initiative research conducted on behalf of the four providers found that while 83 per cent of parents had talked to their children about online safety, 81 per cent were unsure where to get good advice.

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