Miley Cyrus helps increase MTV Networks ad sales by 10 per cent
Miley Cyrus is officially good for business, with MTV Networks reporting ad sales were up 10 per cent year-on-year on the quarter which famously saw Cyrus generate worldwide publicity 'twerking' with fellow pop star Robin Thicke at the VMAs.
This time last year ad revenue for the broadcaster were down six per cent, with advertising revenues this quarter coming in at $4.86bn.
Cyrus antics at the VMAs has helped MTV no end as the broadcaster hasn't had much new material to boost its ratings after the demise of Jersey Shore. Additionally during the quarter MTV also broadcast Cyrus' documentary 'Miley: The Movement' following the star as she prepared to launch her latest album 'Bangerz'. Stable mates Nickelodeon and Comedy Central also contributed to the rise in ad sales.
Parent company Viacom saw profits up 24 per cent, with Viacom's film studio Paramount Pictures reporting operating an operating income increase of 49 per cent to $291m.
Brad Pitt's June release 'World War Z' was the studio's highest grossing film of the year, followed by 'Star Trek Into Darkness'.