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By Ishbel Macleod | PR and social media consultant

November 15, 2013 | 1 min read

Superdrug has launched its Christmas advertising campaign with five individual TV advertisements, each focusing on a different, distinct offer.

The campaign, created by Billington Cartmell, follows on from the That Superdrug Feeling creative, and launches this week with a focus on fragrance offers to help customers’ budgets go further when it comes to buying perfume gifts.

Matt Walburn, Superdrug marketing director, said: “This new strategy allows us to get across our brand personality, while at the same time ensuring we let everyone know about our offers and price proposition.

“Health is a major focus for the business which is reflected in our first ever TV spot focusing entirely on winter health. We have over 200 stores with pharmacies, as well as employing nurses in 14 stores offering winter health advice and, as the nation enters cough and cold season, we want everyone to know about this expertise.”

Later this month, Superdrug will launch a creative focused on healthcare, with three more to launch in December.

Superdrug Drum News UK

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