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By Ishbel Macleod, PR and social media consultant

November 15, 2013 | 1 min read

The Sunday Times has today unveiled an ad to promote the four-part Ultimate Cookbook, with cook Gizzi Erskine destroying the recipes that didn’t make the cut.

This is the first ad for the Sunday Times created by Grey London, and is based on the proposition ‘The world of food. Uncluttered’.

The Ultimate Cookbook is part of The Times & Sunday Times’ wider Incredible Edibles food series.

The Sunday Times Gizzi Erskine

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Grey London

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