Bieber backed self-portrait app aims to fell Instagram

A self-portrait sharing app backed by Justin Bieber has debuted on Apple’s iTunes store, enabling iPhone owners to share so-called ‘selfies’ with others via social media.

Developed by RockLive Shots of Me is a social network which is differentiated from others by its focus on increasingly popular practice of taking arms-length photos of yourself via a phone.

Those who download the app will be able to share these images as well as browse a ‘real-time feed’, double tap selfies that they like and send private messages to friends.

RockLive chief executive John Shahidi has aspirations to take on the might of Instagram following the launch, claiming that people are bored with photos of ‘coffee or salad’ and would rather ‘see their life documented through the app’.

Bieber, who is currently the second most popular Twitter member with 46.5m followers, is purported to have invested as much as £689m in the ventur, joining other high-profile investors such as the boxer Floyd Mayweather.

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