By Jennifer Faull | Deputy Editor

Goodby Silverstein & Partners

|

NBA article

November 14, 2013 | 1 min read

The NBA today unveiled its highly anticipated follow up to last year’s Carol of the Balls ad, which pulled in over eight million views.

Titled, ‘Jingle Hoops’ the ad once again shows big name NBA players, wearing special edition Christmas Day uniforms, shooting perfectly choreographed three-pointers into hoops with bells attached. The result is a unique rendition of Jingle Bells, finished with a dunk from LeBron James.

Created by Goodby Silverstein & Partners and O Positive, the ad has also been followed up with a behind-the-scenes film showing how it was made.

The NBA is promoting the film, has already garnered over 80,000 YouTube views, using the hashtags #JingleHoops and #NBAXmas.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up
Advertising

Content created with:

More from Advertising

View all