Google inks deal with DigitasLBi and Razorfish for access to premium inventory across video, display and mobile

DigitasLBi and Razorfish, both part of the Publicis Groupe, have signed a deal with Google, committing to a multi-million spend across Google’s video, display and mobile properties.

The deal, reportedly worth in excess of $100m, includes inventory on Google websites such as YouTube and brand pages on Google Plus and Hangouts as well as access to Google creative and planning strategists to collaborate on content and campaigns.

“As digital agencies, DigitasLBi and Razorfish are each uniquely positioned to help brands and businesses pair creativity and technology to create groundbreaking campaigns that are digital at the core,” said Torrence Boone, managing director, Agency Business Development for Google. “We’re excited to partner with these leading digital marketers to unlock the next wave of innovation in media and content creation.”

The deal comes following the social commerce hackathon hosted by Razorfish with Google in July. The initiative called on members of the Razorfish and DigitasLBi communities to create commerce experiences on behalf of the agency’s various retail clients that work across Google’s ecosystem on behalf of clients.

Rishad Tobaccowala, chairman of DigitasLBi and Razorfish called the deal a “strategic agency alliance with Google” that would offer clients deep access to Google insights, creative and technology resources.

“DigitasLBi and Razorfish are distinct yet collaborative agency partners, each uniquely designed (and qualified) to bring their established creative and technology muscles and growing media capabilities to the table,” he said. “This new deal extends the robust relationship Publicis Groupe and VivaKi have built with Google over the past five years.”

The commitment follows a similar partnerships between Google and MediaVest, also a Publicis-owned agency, which was announced last month.

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