Blue Cross Public Relations Social Media

Blue Cross appoints M&C Saatchi Group for advertising, social, consumer PR and media buying


By Ishbel Macleod | PR and social media consultant

November 14, 2013 | 2 min read

Blue Cross, the animal charity, has announced the appointment of M&C Saatchi to cover advertising, content, CRM, social media, consumer PR and media planning and buying.

Appointed following a competitive pitch, M&C Saatchi Group will work with the charity to develop breakthrough creative to drive awareness, build engagement and increase support.

“We’re very excited to appoint M&C Saatchi Group after a thorough process involving some of the best agencies in the UK,” Kim Hamilton, chief executive at Blue Cross, said. “Together we aim to increase the awareness of our work to allow Blue Cross to help even more pets. Demand for our services continues to rise, and many pets still face an uncertain future. Working with M&C Saatchi will help us achieve a breakthrough in awareness and see the increased support we need to stop the suffering of thousands of vulnerable pets.”

Camilla Harrisson, CEO at M&C Saatchi, added: “You’d be hard pushed to find a team with more ambition and passion than Blue Cross. From the very start of the process we found a shared belief in how breakthrough creativity can drive the engagement and support needed to build on the fantastic work they are already doing. Across the Group we are looking forward to working with them to help drive further support for this very special charity through brutally simple creative work.”

The appointment includes M&C Saatchi, M&C Saatchi Milk (data strategy), M&C Saatchi PR and Walker Media.

Blue Cross Public Relations Social Media

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