Baileys unveils Christmas campaign retelling The Nutcracker
Baileys will unveil its Christmas campaign created by BBH this weekend, featuring a modern retelling of Tchaikovsky’s The Nutcracker.
Launching during the UK premiere of Black Swan on Saturday, the campaign reminds women to make time for their friends this Christmas, and aims to position Baileys as a glamorous drink to enjoy together.
David Kolbusz, deputy executive creative director at BBH, said: “We wanted to make a celebration. An extravaganza. Hopefully it's something pretty different to a lot of the ads you tend to see out this time of year.”
The film tells the story of a girls’ night out at Christmas time. Heroine Clara, lusted after by the Mouse King, instead falls for the prince, but ultimately she turns down both to party with her friends. The ad ends with the line: "Spend time with the girls this Christmas."
Chin Ru, global strategy and communications manager for Baileys said: “With this campaign we wanted to transform the way that Baileys is seen by women at Christmas. We hope that the glitz and glamour of this spectacular film gets our audience excited about the Christmas period, from the anticipation before a big party, to the sense of belonging when you and your friends come together.”
Media planning and buying for the campaign has been handled by Carat.
Content created with:
BBH
Bartle Bogle Hegarty is a Global advertising agency. Founded in 1982 by British ad men John Bartle, Nigel Bogle, and John Hegarty, BBH has offices in London, New...
Find out more
Carat
Find out more