Yahoo has refreshed its homepage in Europe and South Africa as part of efforts to harmonise the user experience across desktop, mobile and tablet.
The new look page incorporates a real-time news feed with built in ‘save for later’ functionality. Customisable utilities also highlight the latest information Yahoo Weather, Finance, Flickr and others.
In design terms the new page has been simplified to enhance navigation, whilst retaining the familiar search box and quick links to Yahoo’s family of websites.
On a blog post Noelia Fernandez Arroyo, Yahoo VP media EMEA, said: “We know our users want fresh information fast, in a way that gives them choice and control, yet maintains some elements of what’s familiar to them. That’s exactly what we are sharing today with the new Yahoo experience which is personal, intuitive and optimised for easy, everyday consumption of our daily habits whether we are browsing the top stories; checking our email; posting pictures, checking the weather or even finding out what the stars have in store for us. It’s all within easy reach on one page.”