Specific Media announces global partnership with TRUSTe
Specific Media has announced a global partnership with TRUSTe as more publishers enter the online advertising space.
The move comes as Specific Media looks to offer its customers and clients peace of mind for managing data privacy across web, mobile, and ads channels.
Paul Oronoz, country manager UK from Specific Media, said: “We feel strongly that we have a responsibility to the industry as a whole to ensure best practice when handling consumers’ data. This global partnership between TRUSTe and Specific Media marks a significant move towards global unity on our data collection brand safety offering across the whole of our portfolio.”
Specific Media is also working with TRUSTe to be among the first companies awarded the ‘Trust Seal’ under the EU Self-Regulatory Programme for Online Behavioural Advertising (OBA).
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