By Ishbel Macleod, PR and social media consultant

November 13, 2013 | 1 min read

Cancer Research UK has unveiled a campaign with AMV BBDO to raise awareness about the need for the government to legislate standard packaging across all tobacco products.

AMV BBDO has created two films which look to show that branded packaging helps ‘recruit’ children to smoke.

The two films, which will be promoted and seeded online, will be supported with a full page press ad highlighting support for standard packs.

Cancer Research UK’s in-house team will use social media to create buzz by encouraging people to engage with the film and share it online.

Smoking Cancer Research

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