Holland & Barrett appoints River to handle content strategy
Holland & Barrett has appointed London-based content marketing agency River to handle its content strategy following a competitive pitch.
Appointment: River will handle content strategy for Holland & Barrett
Tim Lawrence, head of CRM and loyalty at Holland & Barrett, said: “We are delighted to be working with River. Throughout the pitch process they demonstrated a clear and comprehensive understanding of our business needs and how content could support our objectives.
“We are in the midst of a retail revolution and a partner who truly gets how content can work across different touch points is essential.”
River will handle all content strategy and production for e-commerce, social media, mobile apps, magazines and in-store screens.
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River Marketing
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