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Cyberattack at Loyaltybuild affects almost 70,000 SuperValu and AXA Insurance customers


By Ishbel Macleod, PR and social media consultant

November 12, 2013 | 1 min read

A cyberattack at marketing company Loyaltybuild could have affected up to 62,000 customers at Irish supermarket SuperValu, it has been revealed today.

Loyaltybuild, which manages customer loyalty schemes, has revealed that last week's attack was larger than the company initially realised.

The company said: "As part of our ongoing investigation into a system breach identified last month, Loyaltybuild has discovered that it has been the victim of a sophisticated criminal attack.

"We have advised the Data Protection Commissioner of Ireland of this new information and the Gardai has also been notified.

"We are working around the clock with our security experts to get to the bottom of this and to further enhance our security in order to protect our valued customers, who are of paramount importance to us.

"Unfortunately, the threat of cyberattacks is increasingly becoming a reality of doing business today and Loyaltybuild would like to sincerely apologise for any distress or inconvenience caused."

AXA Insurance has also warned that up to 7,000 of its customers may be affected.


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