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Cadbury Mondelez

Cadbury Dairy Milk unveils new packaging with Pearlfisher

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By Ishbel Macleod, PR and social media consultant

November 12, 2013 | 1 min read

Cadbury Dairy Milk has unveiled its 21st major redesign in its history, created by Pearlfisher.

The new packaging, unveiled this month, retains the Cadbury Glass and a Half logo, and will roll out across the entire product range.

Matthew Williams, marketing director at Mondelēz International, said: “Cadbury Dairy Milk is a true icon both in the UK and worldwide – it’s the nation’s favourite chocolate brand, worth more than £500m, with a heritage stretching back more than a century.

“With our new packaging, we hope to bring out the personality of the Cadbury Dairy Milk brand in a generous, optimistic and spontaneous design, while celebrating the links with our past.”

This comes as Diary Milk unveils its first Christmas TV ad.

Cadbury Mondelez

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