Cadbury Dairy Milk unveils new packaging with Pearlfisher
Cadbury Dairy Milk has unveiled its 21st major redesign in its history, created by Pearlfisher.
The new packaging, unveiled this month, retains the Cadbury Glass and a Half logo, and will roll out across the entire product range.
Matthew Williams, marketing director at Mondelēz International, said: “Cadbury Dairy Milk is a true icon both in the UK and worldwide – it’s the nation’s favourite chocolate brand, worth more than £500m, with a heritage stretching back more than a century.
“With our new packaging, we hope to bring out the personality of the Cadbury Dairy Milk brand in a generous, optimistic and spontaneous design, while celebrating the links with our past.”
This comes as Diary Milk unveils its first Christmas TV ad.
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