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BBC Cbeebies

BBC unveils Topsy and Tim game to launch new CBeebies drama series


By Ishbel Macleod, PR and social media consultant

November 12, 2013 | 2 min read

The BBC has unveiled a cross platform game, created by Chunk, to support the launch of a new CBeebies drama series, Topsy and Tim.

The Topsy and Tim: Fun Around The House game, created with UK independent production company Darrall Macqueen, looks to encourage children to explore the game at their own pace and have fun with every day experiences.

The game consists of 10 activities set across four rooms, from getting ready in the morning, to decorating cupcakes, making a card and looking after Wiggles the Rabbit.

Maddy Darrall, co-founder of Darrall Macqueen, said: “The Topsy and Tim brand has been loved by generations of children, and so it was important that this game, which supports the new series, was equally accessible to as many Topsy and Tim fans as possible.

“Mobile and tablet is an increasingly important platform for this young audience but desktop still holds a very large share. So it was important for the game to reach across these three platforms, and within that, a wide range of devices. Chunk has created a game which meets complex technical challenges with an engaging and endearing design, and a great playing and learning mechanic for our young viewers.”

The visual style of the characters also reflects the live-action style of the series, with a nod to the illustrations from the original Penguin series of books.

Chunk, Darrall Macqueen and the BBC worked closely together on game development to create an experience that was true to the brand and complemented the TV series.

Donnie Kerrigan, managing director of Chunk, added: “It was important to create a game that did justice to such well-loved characters and that supported the inquisitive, supportive feel of the books.

“Games are valuable experiences for all ages and are an opportunity for adults and children to play along - learning and teaching together. Kids can relate to Topsy and Tim as the activities are similar to their own lives and experiences, both through the game and the TV show as complementary experiences.”

Chunk is also set to release a game for CBeebies Katie Morag series, again available to play in-browser on desktop, mobile and tablet devices.

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