StrikeAd has announced the appointment of Gavin Stirrat as SVP and general manager of International, as well as Dmitry Sverdlik as vice president of engineering.
Stirrat was previously managing director of EMEA at Millennial Media, and has been replaced in the interim by Zac Pinkham.
He said: "Over the past four years, we have seen mobile ad spend soar to over 10 per cent of total digital ad spend and it’s been hugely exciting to work at the forefront of that shift. As is already happening online, the shift of spend to programmatic in mobile is inevitable, which is why I am hugely excited to join the team at StrikeAd, the first mobile DSP."
In his new role, Stirrat will look to grow StrikeAd’s presence across the EMEA and APAC regions, while Sverdlik will lead the Kiev development office.