Lenovo unveil details of yoga themed experiential campaign designed by XPO
XPO Brands has released details of a yoga themed experiential event undertaken last week to promote Lenovo’s 'Yoga' tablet.
The next event is in Melbourne on November 14
Events will be held in Sydney and Melbourne with yoga demonstrations taking place. XPO has designed a complementary content driven activation.
XPO has developed a Lenovo Yoga Challenge App, encouraging users to adopt yoga poses.
"We've had enormous fun putting this experiential campaign together. Strategically, we felt it was paramount for the public to develop a personal involvement with the brand,” said Sally Tobin, managing director XPO Brands.
“We want them to experience the brand's flexibility in their everyday lives rather than just telling them about it. Our experiential campaign puts the consumer at the heart of the idea and allows them to curate highly unusual social content."
The event next takes place in Melbourne’s Federation Square on November 14.