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FedEx unveils Solutions Powered by People campaign

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By Ishbel Macleod, PR and social media consultant

November 11, 2013 | 2 min read

FedEx Express has today announced the launch of a new series of adverts in its FedEx. Solutions Powered by People campaign.

The evolution of its multimarket marketing and advertising campaign looks to demonstrate how the local knowledge and expertise of FedEx team members create opportunities for both big and small businesses.

“Small and medium-sized businesses are increasingly looking beyond their own borders for opportunity and growth,” said Brenda McWilliams-Piatek, managing director for communications, brand and digital access marketing, FedEx Express EMEA. “The possibilities for UK SMEs are tremendous and finding the right transportation provider is an important early step, ensuring the correct platform and experience are provided to enable international success.”

The refreshed creative will focus on three themes: “Local Expertise”, looking at how where a customer lives can translate to global scale; “Near and Far”, using striking imagery of contrasting international cities to illustrate how FedEx delivers solutions around the corner and around the globe; and lastly, ‘Tracking and Visibility’, looking at how FedEx’s technology, approaches and systems can provide SMEs with control over their global shipments.

The campaign will include print and online advertising appearing pan-regionally and in local markets around the world.

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