Boutique Media and Ideafuel Creative form strategic alliance

Both companies see the value in forging a partnership that can maximise the opportunities around their respective capabilities of media planning and buying and creative design.

Simon Bollon, the managing partner of Boutique Media, which has clients including Bic, Heart Bingo, Xercise4less and St Gobain, believes that a collaborative approach can be much more effective than agencies working in isolation.

Bollon said: “More than 40% of our business is now driven through collaborative relationships and we truly believe they are beneficial to agencies and clients alike, who receive a joined-up, integrated and cohesive approach to their marketing delivery when agencies work together effectively.

“Having the right partners is absolutely fundamental and in Ideafuel Creative we now have an alliance with an agency that delivers exceptional creative. But, moreover, they’re great fun to work with.”

Shaun Cole at Ideafuel Creative added that the partnership comes at exactly the right time, as the agency recently moved from Gainsborough to Lincoln as part of its expansion. Its portfolio of clients includes Alstom and Crimestoppers.

Cole said: “Our agency has seen some incredible growth over the last 18 months and it’s important to develop trusted partnerships that can fulfil elements where we don’t have a skillset or simply want to add value to the relationship. We met Boutique Media through MiNetwork and it was evident from the start that we could work very well together to serve existing clients and also to secure new projects and contracts."