Birmingham City University launches TV campaign through Chapter

Chapter has created a new TV commercial for Birmingham City University to help kick-start the University’s latest eye-catching recruitment campaign.

The 30-second TV spot celebrates the sheer wealth of opportunity open to students at Birmingham City University and their ability to equip them to succeed.

Produced by Generator Films, the ad features an example of a real-life student success story in the shape of Elliott Fitzpatrick, who graduated from the Birmingham School of Acting, part of Birmingham City University this year and is already working in London’s West End.

Fitzpatrick joins a long line of graduates who started their incredible stories at Birmingham City University. Other successful graduates include soul singer Laura Mvula, who recently scooped two accolades at the MOBO Awards and was a runner-up in the Mercury Music Prize; Neil Edgington, the visionary property developer who is helping to transform Birmingham’s cityscape, and film-maker Ian Emes, who has worked with some of the biggest names in music, from Pink Floyd to Duran Duran.

Kathryn Jones, Group Director of Marketing and Communications at Birmingham City University, explained: “Our graduates really are shaping the world – so we needed someone who was able to tell this exciting story.

“When we briefed Chapter we explained we needed a TV ad with ambition that emphasised the amazing scope of opportunity available to our students. Chapter totally understood us and delivered an ad that will truly set us apart and capture the imagination of students.”

Ian Boulter, Creative Director at Chapter, added: “We’re proud to be launching this new TV ad for Birmingham City University. We believe, just like the university, that anything is possible if you have the right start. This has been a fantastic collaborative project with the university, and we think the end result will give them real stand out in the sector.”

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