US man mistaken for retailer John Lewis on Twitter responds to deluge of tweets in hilarious fashion
When the much-hyped John Lewis Christmas ad made its debut on TV screens last night, many Twitter users rushed onto the social network to tell @JohnLewis know what they thought of it.Little did they realise that they were directing their comments not to the retailer, but to a middle aged man in Blacksburg, Virginia who we now know has the patience of a saint and an extremely dry wit.In a classic case of Twitter mistaken identity, poor John Lewis has been inundated with tweets intended for @johnlewisretail over the last few days.Credit to him then that he has responded in such hilarious fashion.
@arkadiamags I love love live it too. Wish I could take credit for it. @johnlewisretail
— John Lewis (@johnlewis) November 9, 2013@willstone_UK @MarketingWeekEd I am a perfect combination of those things, but you probably meant the retail store. @johnlewisretail
— John Lewis (@johnlewis) November 9, 2013@Rosiemillard Although my back story is fascinating, I'm guessing that you were referring to the ad from the retail store. @johnlewisretail
— John Lewis (@johnlewis) November 8, 2013@richardbarley I am amazing, and not just at Christmas. Though perhaps you were referring to the retail store. @johnlewisretail
— John Lewis (@johnlewis) November 8, 2013@ChrisPhilpot You're a suckler for sap. I bet you DID cry. And perhaps you were referring to the retail store. @johnlewisretail
— John Lewis (@johnlewis) November 8, 2013@wobable @emilyaturner I've learned that I have neither a bear nor a hare. Perhaps @johnlewisretail does.
— John Lewis (@johnlewis) November 8, 2013John's quick-witted responses to the misguided Twitter users have won him many admirers.@shoppercentric @retailgazette Loyalty is never a scheme. But perhaps you were referring to the retail store. @johnlewisretail
— John Lewis (@johnlewis) October 11, 2013The most patient man on Twitter ever > RT @PennyRed: The @johnlewis Twitter feed is lovely. No I am not referring to the retail store.
— David Schneider (@davidschneider) November 9, 2013My favourite feed on Twitter right now is @johnlewis
— The Poke (@ThePoke) November 10, 2013I really want @johnlewisretail to buy @johnlewis or at least make him famous or rich or post him some sweets or a blender.
— Jed Hallam (@jedhallam) November 9, 2013However, one or two people have suggested there may be more than meets the eye...You should take a look at @johnlewis' feed, then @johnlewisretail should pay him a lot of £ for it. Patience of a Saint. (H/T @thomasknorpp)
— Rich Leigh (@RichLeighPR) November 10, 2013Let's hope that's not the case. And in the meantime, will the real John Lewis please stand up?Loving the "polite @JohnLewis" thing, but since he's never tweeted about anything else, I smell a social media stunt
— Luke Lewis (@lukelewis) November 9, 2013