Topshop is set to launch a Christmas campaign through Pinterest, with customers in its flagship stores able to pin, share and shop for items on giant touchscreens.
The ‘Dear Topshop’ campaign enables customers to pull together Topshop items across the brand’s platforms, to include both stores and online, with the products with the most pins tobe showcased on Topshop’s homepage every day.
Global head of marketing and communications at Topshop, Sheena Sauvaire, said, “This holiday season, our aim was to showcase key products and to facilitate the gifting process.
“Pinterest, being a strong visual platform, was the ideal platform as it allows our customers to collect products and inspirations to share with family and friends. Add the physical component, and we are creating true ‘social shopping’ during the festive period.”
Acting as virtual Christmas gift guides, Pinterest boards can also be entered into a competition offering the chance to win gifts such as shopping sprees worth up to £500.