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Integrated Campaign

Kenwood launches global campaign with JWT London

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By Jennifer Faull, Deputy Editor

November 8, 2013 | 2 min read

Kenwood has launched a global campaign under a new positioning ‘Anything is possible with a Kenwood’.

Created by JWT London, the campaign aims to appeal to the culinary imagination of cooks by showing how versatile its appliances can be.

Each print ad features a raw ingredient. Across each of the ingredients are the names of dishes that are possible to make using a Kenwood machine and below are the names of different dishes. The ads carry the line ‘What do you see?’ and suggest its appliances have the ability to make any of these.

It is the first time the brand has unified its global advertising under one creative idea as director of global trade and marketing, Eric de Castelbajac, explained: “JWT London showed us how we could harmonise our markets behind one global strategy; and unite the brand for our customers worldwide. Together, we have created a beautifully simple, intriguing and insightful idea that has the power to inspire creativity in the kitchen, using a Kenwood.”

The integrated campaign is set to run across 15 markets in Europe, South Africa, the Middle East and North America.

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