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Chivas Regal appoints AnalogFolk to global digital account

Chivas Regal has announced the appointment of AnalogFolk to handle its global digital account.

The appointment for the Pernod Ricard owned whisky brand builds upon AnalogFolk’s existing relationship with the company, as it also works with its Malibu, Luksusowa, Kahlua and Wyborowa brands.

Richard Black, global brand director for Chivas Regal, said: “This is an important development in our digital plans for 2014. During the digital review process we were impressed with AnalogFolk’s strategic thinking and innovative creative ideas. We look forward to working closely together to make these ideas a reality.”

AnalogFolk are set to start their new role immediately.

Matt Law, managing director at AnalogFolk London, said: “Chivas Regal is a world-famous brand and we are hugely excited about working together to drive an innovative step-change in the brand’s digital output.”

Havas Worldwide, responsible Chivas Regal’s above-the-line advertising activity, and Ketchum, responsible for global PR, will work with AnalogFolk on integrated projects.

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