Electrical goods brand Canon has appointed singer-songwriter Guy Sebastian as an official brand ambassador in Australia.
He will feature in a campaign for the brand by Leo Burnett Sydney.
"Guy is best known for his achievements in front of the lens as a recording artist, but his passion for creative expression sees him spend his personal time with a camera in his hands looking out at the world around him,” said Jason McLean of Canon.
“In the spirit of 'No One Sees It Like You', Guy will give everyone a view into his imaging journey and how Canon helps him find his visual voice."
Sebastian said: "Alongside music, photography is my other passion and I'm constantly taking shots on tour and in between. I've always used Canon cameras and lenses so this is such a natural fit for me and a great opportunity to take my creativity to the next level. It's been so much fun teaming up with Graham Monro on the lens campaign and I can't wait to see what others can do with the same portrait, landscape, sports and macro lenses and their unique vision."
The campaign focuses on Sebastian’s use of Canon’s end-to-end imaging range.