Nespresso has called on Hollywood A-listers George Clooney and Matt Damon to help launch its new digital platform, run in partnership with Google and YouTube.
“This partnership is not just about a TV campaign,” explained Jean-Marc Duvoisin, chief executive of Nestlé Nespresso SA. “This leap forward in our brand strategy is about giving coffee lovers the chance to embark on their own voyage of discovery into the world of Nespresso via a unique innovative digital platform, where they are free to create their own, personally-tailored experience.”
The TV ad, created by McCann, builds on the previous eight part campaign and sees Nespresso brand ambassador Clooney being snubbed by an attractive female in preference for her Nespresso moment. Additional creatives see Clooney joined by Damon to showcase Nespresso’s product range, the Nespresso app, and the capsule recycling programme.
Additional footage of Clooney in action as a member of the Nespresso Sustainability Advisory Board can be found on the newly-designed YouTube channel, extending the TV ad into the digital world.
Of the channel Matt Brittin, vice-president, Google Northern Europe and global sponsor of Nestlé relationship, said: “Nespresso is a pilot participant of our Brand Partner Program, where brands think and act like content creators to leverage the full power of their YouTube channel. Nespresso is a global brand with fantastic consumer love who we are already working with to create the next generation of branded-content.”
The creative is set to run across TV, outdoor, print, digital and PR and will run globally except for the US and Canada.