Millennial Media completes acquisition of Jumptap
Millennial Media has announced the completion of its acquisition of Boston-based Jumptap to help extend the company’s mobile ad platform.
The move will see Millennial integrate Jumptap’s assets into the company’s existing technology platform, including cross-screen targeting, comprehensive third-party data assets, and advanced real-time bidding technology.
The acquisition, which began in August, strengthens the Millennial Media executive team and brings an influx of sales, engineering, and technology talent. Frank Weishaupt, Bob Hammond and Adam Soroca have all joined the Millennial Media senior executive team.
“With the acquisition of Jumptap, we are excited to extend our industry-leading mobile ad platform to better serve the needs of our brand and performance advertisers and intensify our innovation on their behalf,” said Paul Palmieri, chairman and CEO of Millennial Media.
“Jumptap’s assets are incredibly complementary to what we have built at Millennial Media, and our combined team will have the technology, products, and expertise to help define what the future of digital advertising can be – which undeniably has its foundation in mobile.”
The announcement comes in the same week as Millennial Media appointed Zac Pinkham as interim MD for EMEA.
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