Sunday People launches seven-day website on native advertising model

The Sunday People has launched a seven-day website for the title which will be run by a separate editorial team.The website – which has a strapline of ‘news without the boring bits’ - will be funded entirely by native advertising, meaning advertising will be more ‘naturally’ in-built within the content of the website instead of display.The layout and style of the website, which is built on the Wordpress blogging platform, has been well-received on social networking site Twitter, on which the newspaper brand has a bold presence with its @thesundaypeople account.According to Press Gazette, the concept of the website’s funding model came from Trinity Mirror’s director of Sunday brands, Sue Douglas.A recent report claimed that the native advertising concept could provide a financial boost for an online journalism industry struggling to monetise itself, provided commercial content is clearly labelled.Press Gazette reported that a sneak preview of the website before it went live did not flag up commercial content within editorial as having been paid for. However, Douglas said the site at that point was only a “working draft”.The website will be staffed by three daily shifts of people working seven days a week, and plans to publish at least 20 ‘tiles’ a day.

Launch: The seven-day People website

Have you seen our fantastic new website? http://t.co/MGEXBugTqN GO THERE NOW!

— The Sunday People (@thesundaypeople) November 5, 2013

Innovative, interesting new website from the sunday people. Shaking things up. http://t.co/bjpYnp85xp

— Dan Murphy (@Commsdan) November 5, 2013

'News without the boring bits' New Sunday People website is a bit random but very bright, sort of digital Titbits : http://t.co/DvPOpYCVAS

— Charlie Beckett (@CharlieBeckett) November 5, 2013

Smart, unusual new website for the Sunday People http://t.co/AtB0JuuHFL

— Judith Evans (@JudithREvans) November 5, 2013

Damn. The new Sunday People website redesign is very bold. Tumblr style & big on pics. Good luck to them http://t.co/mXq2jNkCo1

— Sunny Hundal (@sunny_hundal) November 5, 2013

New Sunday People website: http://t.co/BHgyWowTni — Simon Murphy (@murphy_simon) November 5, 2013

A very different take on a newspaper website launched today for the Sunday People - http://t.co/8o8LxMFqu7 The future of newspaper websites?

— Isaac Ashe (@isaacashe) November 5, 2013

New Sunday People website is odd, kinda cool, I guess nobody visits for news/columns so they can get away with it http://t.co/oaw7tzxwEc

— John B (@johnb78) November 5, 2013