Pukka Pies has appointed McCann Birmingham as lead creative agency following a four-way pitch.
The agency will handle all above-the-line activities and a TV, outdoor and PR campaign is planned for February 2014. Media buying will also be taken care of by the agency.
McCann managing partner, Jon Marchant, said: “We are absolutely chuffed to bits with this win. Pukka Pies is an exciting brand with a rich a heritage and strong values; we’re very much looking forward to working with them.”
The news follows new appointments at the agency, with David Coleman joining from Kitkatt Nohr Digitas as senior account director on the Vauxhall Motors account and James Greed joining from Studio Output in the same role for the Triumph Motorcycles team.
Paul Dean, managing partner at McCann, said: “This is a really exciting time for everyone as we welcome new clients and expand our team with new talent.”
Recent client wins for the agency include James Villas and Vonage.