Debenhams is to become the first High Street clothing retailer in the UK to employ size 16 window mannequins to model its fashion range, the store has announced.
The retailer will premiere the new larger size at its flagship Oxford Street store alongside standard size 10 dummies as it moves to ‘better represent real women’s shapes’.
The mannequins will subsequently be rolled out to other stores over the coming months.
Over the past decade the average dress size for British women has increased from a 12 to a 16, a trend which hasn’t thus far been reflected by retailers.
Commenting on the decision Debenhams director Ed Watson said: “We’ve developed our own range of size 16 mannequins to sit alongside our usual size 10 dummies. We felt it was important to better represent what real women actually look like when advertising our clothes.”