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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Ritz updates European portfolio with Bulletproof

Ritz, the cracker brand, has unveiled an updated brand identity and packaging design across its European portfolio.

The agency was awarded the project in January 2013 by brand owner Mondeléz International based on the strength of their existing relationship having worked together on previous projects.

A spokesperson from Mondeléz International said: “We are delighted with the new look for Ritz, which has stayed true to the brand, while delivering greatly improved modernity and shelf standout. Bulletproof have drawn the portfolio together under a consistent look, and rolled it out across the EU.”

The Bulletproof team said it was inspired by the early designs from the 1950s, and looked towards simplifying and modernising the design of the brand.

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