MSNBC overhauls its digital offering to complement on-air brand
MSNBC has redesigned msnbc.com in an effort to make its digital offering more consistent with the on-air brand.
The platform is wholly owned by MSNBC’s parent company NBCUniversal, having dissolved its 1996 joint venture with Microsoft last year. NBCUniversal tasked SapientNitro with its overhaul.
The network felt its digital presence was disjointed over many different experiences and inconsistent with the overall brand. Instead it wanted a unified digital experience that would become a go-to resource for news.
SapientNitro reworked site to feature video content, original reporting and analysis, and interactive discussions throughout, with user experience at its core in a bid to engage with MSNBC’s online community.
Instead of overloading users with information, the homepage now showcases only ten stories while four interactive tabs up top aim to provide key information and get users involved in issues: Explore, Watch, Join In, and Speak Out.
The updated site was rolled out today, 5 November.
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