The Monkeys agency has designed a campaign for Guide Dogs (NSW/ACT) under the tagline 'Seeing is easy'.
The commercial was directed by Steve Rogers at Revolver.
"Guide Dogs NSW/ACT relies on the public's generosity to continue providing our life-changing services, and amazing guide dogs that allow people with vision loss to maintain their independence and move safely through their communities,” said Charles Ulm, marketing & communications manager at Guide Dogs (NSW & ACT).
"When most people think of blindness, they can't comprehend what it would be like to live in total blackness, which distances them from the issue. This campaign tells a story of blindness in a very simple, powerful way, which we hope will lead to a broadening of our supporter base at a time when the demand for our services continues to increase."
The Monkeys agency won the 2013 BE Awards Grand Prix for its Boost Mobile: Stay Living campaign.