Gleneagles appoints RAPP Edinburgh for strategic marketing recommendations

By Ishbel Macleod | PR and social media consultant



gleneagles article

November 5, 2013 | 1 min read

Gleneagles has announced the appointment of RAPP Edinburgh to deliver strategic marketing recommendations.

“I was impressed by the expertise of the RAPP Edinburgh team,” Anness Brown, marketing manager at Gleneagles, said of the win. “We have a number of exciting opportunities heading into 2014, and we’re confident that we have an agency partner that will really deliver first class customer communications.”

Rebecca Heaney, RAPP Edinburgh managing director, added: “We’re absolutely delighted to be working with such a high profile company as Gleneagles and helping them exceed their acquisition and retention marketing targets.”

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The appointment will see RAPP Edinburgh responsible for activity such as direct mail, email marketing, hotel collateral and tactical above the line communications.

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RAPP is a global, data-driven creative community that builds direct, meaningful and high-value relationships between brands and people. At RAPP, with our unrivalled depth of expertise in first-party data, we’ve been observing and cataloguing real people’s lives for 50 years. In today’s world the balance of power has shifted, and customers are in control, which is why we put people and their preferences at the heart of the brand experience. With a talent base of more than 1,600 professionals in 18 offices, we help brands grow the value of real people by understanding what really matters and creating experiences that are right for real people, with real needs, in real time, creating marketing that matters. Our expertise in data and marketing sciences allows us to deliver our clients actionable human insight - an incredible understanding of genuine motivations, observed transactions and actual interactions. Our process reflects how real people think; we balance the left brain and the right, and we do our best work when we bring Precision and Empathy into balance. Building on our data foundation, RAPP delivers a range of capability across social, digital, customer experience and technology.

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