Paris Saint-Germain FC has appointed Base79 to manage their video content on YouTube at both a global and local level.
The deal will enable PSG, the largest football club in France, to continue to grow their brand globally by claiming content, building audiences and driving viewing across YouTube. This will include new content in English - currently all content is in French – and translation of previous content.
John Robson EVP international at Base79, said: “Paris Saint-Germain, like other European football clubs, has a global audience which wants to be able to connect with their favourite team beyond the activity on the pitch. We have extensive experience in supporting sports brands, from creating content to growing their audience. As YouTube is the most dominant online video platform, it is an essential tool for clubs and organising bodies in football to connect with and serve their audience online; giving the fans content they’ll enjoy and want to share via the YouTube platform.”
Base79 will optimise PSG’s official YouTube channel, maximising revenue from its content through digital video syndication, premium international and local advertising sales, and advanced rights management of all official PSG video content on the video platform.