Manchester United and Unilever agree partnership to target fans in South East Asia
Manchester United has signed a deal with Unilever which will see the multinational consumer goods company become the club’s first official personal care and laundry partner in South East Asia.
The three-year regional partnership between the two companies will see Unilever work with the club across nine counties; Singapore, Malaysia, Indonesia, Vietnam, Philippines, Thailand, Cambodia, Laos and Myanmar to leverage the popularity of the Manchester United brand in the region. It will see a number of Unilever’s most popular personal care and laundry products, including Clear, Rexona and Omo, bear the club crest on their packaging.
Peter ter Kulve, President of Unilever, South East Asia and Australasia described the partnership as “historic”.
He continued: “Manchester United is one of the world’s most iconic football clubs, with a passionate following in South East Asia. This is the first time Unilever has undertaken a partnership of this scale in the region, spanning nine rapidly developing markets.
“Both Unilever and Manchester United share a common belief in the importance of promoting physical activity. Through this partnership we will bring Manchester United Soccer Schools to the community in order to encourage not only children, but also their parents, that ‘Dirt is Good’ and outdoor play is vital to health, wellbeing and future development.”
Richard Arnold, group managing director of Manchester United, added: “This is a very exciting partnership for Manchester United and we are delighted to be teaming up with such a powerful and well-known brand.
“With its great portfolio of personal care and laundry products we are confident that our partnership will bring more than 130 million followers we have across these countries closer to the Club.”
Last month, Manchester United agreed a deal with Fiji TV that will see its dedicated TV channel MUTV broadcast to their fanbase in the South Pacific.