Al Gore sets brief for D&AD New Blood Awards 2014
Former US Vice President Al Gore has set a live brief for this year's D&AD New Blood Awards 2014; incorporating 16 briefs from household name brands such as Nokia, BBC and Unilever.
The awards are now open to all creatives aged 24 and under, not just those in education, and features a ‘live brief’ set by Al Gore in collaboration with WPP to ‘change the habits that will change the world’.
Kati Russell, D&AD senior programme manager, said: “For young creatives looking to kick-start their career and create that elusive something to stand out from the crowd, D&AD’s New Blood Awards are back with a bang. We’ve got a new name, a new look and new brands with exciting but testing challenges.”
Tim Lindsay, CEO of D&AD added: “The changes we’ve made to the D&AD New Blood Awards are all part of our aim to make them a vital conduit between education and the creative industries for the current generation. We wanted to ensure that these Awards remain utterly relevant to both the talents of those young people and the needs of the industry they will be entering.”
Entries must be received no later than 19 March 2014 via www.dandad.org/newbloodawards14.