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Agencies 4 Growth Festival Logo

Ad of the Day: Sony Bravia - Volcano

Sony Bravia have drawn beautifully on their advertising legacy to create an updated version of their famous 'Balls' commercial. This time, petals erupting from a volcano are used to illustrate the extraordinary detail available on the very latest television. It's a brilliant extension of the metaphor and it's been done with huge aplomb.

Agency: McCann Erickson

Creative Director(s): Rob Doubal / Laurence Thomson

Creative Team: Arman Naji / Michael Thomason / Javier Gomez

TV Producer: Paula Mackersey / Anita Osborne / Charlie Macpherson

Film Prod Co: Smuggler

Director: Jaron Albertin

Post-Prod House: Framestore

Editing House: Trim

Ad of the Day is brought to you in association with David Reviews.

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