Sony Bravia have drawn beautifully on their advertising legacy to create an updated version of their famous 'Balls' commercial. This time, petals erupting from a volcano are used to illustrate the extraordinary detail available on the very latest television. It's a brilliant extension of the metaphor and it's been done with huge aplomb.
Agency: McCann Erickson
Creative Director(s): Rob Doubal / Laurence Thomson
Creative Team: Arman Naji / Michael Thomason / Javier Gomez
TV Producer: Paula Mackersey / Anita Osborne / Charlie Macpherson
Film Prod Co: Smuggler
Director: Jaron Albertin
Post-Prod House: Framestore
Editing House: Trim
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