Phones 4u has launched its Christmas ‘more than they bargained for’ advertising campaign.
The TV ad, featuring a voiceover from David Mitchell, will air for the first time on Friday night and will be accompanied by print and in-store advertising and social media activity.
The campaign was created by Adam&EveDDB with media handled by its planning and media buying arm Eden.
Caspar Nelson, head of brand communications at Phones 4u, said: “The new campaign builds on our continued drive to offer our customers an extensive range of mobile phone and gifting offers, allowing them to treat themselves or others during the Christmas period.”
The campaign will feature four 30-second ads which will air on the Channel 4 network, MTV, ITV2, Sky 1 and Sky 2.