Mobile advertising around TV programming is the most popular for brands to target according to report

This newly-released report for 2012 found that TV programming was the most popular entertainment category, the company’s third largest platform during the second quarter of this year, for brands aiming to advertise through mobile. The most popular categories ahead of entertainment were retail and consumer goods, however the report concentrated on entertainment statistics alone.

Entertainment was found to be 91 per cent ahead of the previous year on mobile, and books and magazine campaigns were second most popular at 17 per cent of entertainment spend.

Also included was motion picture releases (16 per cent), videogaming (13 per cent), DVD/Digital download releases (11 per cent), concerts, events and attractions (10 per cent) and video streaming services and music both at two per cent.

The main goal for brands advertising around entertainment content on mobile was found to be mainly for brand awareness (39 per cent), followed by site and mobile traffic (34 per cent) and product launch/release (17 per cent).

The main audience that campaigns aimed to engage were parents, followed by casual gamers and entertainment fans, with entertainment advertisers using a number of platforms such as videos, m-commerce and social media within their media campaigns.

Other statistics released within the report included the discovery that a peak of movie advertising views took place on and around holidays, with last Christmas Day witnessing the largest single day spike of 360 per cent, while November 2012 saw a greater number of ad views overall than December, with average daily growth throughout the month.