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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Groupon overhauls its website and apps

Groupon has completely redesigned its website and updated its iPhone, Android and iPad mobile apps.

In preparations for the Christmas surge, the daily deals retailer has included a host of new features across all platforms to make it easier for consumers to shop for its local offerings.

The website, redesigned in-house, has aimed to offer a more sophisticated, and faster, experience, with uncluttered presentation and bolder imagery.

There is now a personalised homepage which curates collections of deals based on the customer’s interests, previous purchases, purchases by other customers with similar interests. Other features include an enhanced search and browse bar, cross-channel search results and improved search filters.

Groupon’s more personalised shopping experience also extends to its iPhone, Android and iPad apps with a local explorer feature, which automatically detects when a mobile customer’s location has changed and sends a notification when they are in range of Groupon’s local deals. For iPad users, there is now an option to ‘favourite’ and save deals for future reference.

Specifically targeting the Chirstmas shopper, there is now a Gift Shop across all platforms, which has pulled together a collection of gifts from local businesses, Groupon Goods and Groupon Getaways.

In addition to the latest features, the iPad app has also expanded into 12 new markets: Austria, Chile, Colombia, French Canada, Ireland, Mexico, New Zealand, Peru, Philippines, Puerto Rico, Russia and Thailand.

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