Virgin Media will release a new advertising campaign to promote its Tivo service, once again featuring David Tennant and Sir Richard Branson.
The campaign will break tomorrow (2 November) during Channel 4’s Grand Designs, and will feature Tennant discussing his love of horror movies, but being overwhelmed by the number of options on his Tivo box, which will soon include Netflix as well.
Online activity will also run featuring the former Doctor Who star and dozens of cats.
Richard Larcombe, brand and marketing director at Virgin Media, said: “David and Richard are a blockbuster duo so we’re excited to have them back for our latest campaign, celebrating the unbeatable choice of movies and TV box sets available on Virgin Media TiVo.
"We always want to bring a sense of fun to our ads and working with them and a room full of unusually well-behaved cats raised quite a few grins. These ads are set to build on the success we’ve enjoyed with previous high profile campaigns featuring David and Richard and, of course, Stephen Fry, Mo Farah and Usain Bolt.”
Creative for the campaign was handled by BBH with media planning and buying by Fifty6.