Tweets to rail companies and national bodies increased 3000 per cent this week compared to last week following UK storm St Jude, research from Way to Blue has found.It was found, perhaps unsurprisingly, that there was a significant decrease in favourability from a pre storm figure of 89 per cent down to 65 per cent, with negative sentiment up to 10 per cent on storm day.Southeastern had the most popular tweet related to the storm, posted on Sunday to inform its customers that there would be no trains until they had been given the all clear by Network Rail.
Tweets to rail companies up 3000% following #UKstorm2013, with TfL receiving most anger
This article is about:
We are Way To Blue, an award-winning global integrated communications agency working with consumer, lifestyle and entertainment brands.Find out more
Join us, it's free.
Become a member to get access to:
- Exclusive Content
- Daily and specialised newsletters
- Research and analysis