Tor Myhren has been promoted to the role of worldwide chief creative officer of Grey as Tim Mellors departs following a 15-year career at the agency.
In addition to his new responsibilities, Myhren will continue to oversee creative output from the agency’s New York office, where he most recently served as president and chief creative officer.
"Tor is a natural leader,” Jim Heekin, chairman and CEO of Grey Group, said. “He has helped shape a highly innovative, infectious and winning culture in our flagship New York agency. In his new role, he will have the opportunity to evolve this culture of innovation across our global footprint."
Under Myhren’s leadership, Grey’s New York agency has doubled in size, and achieved its sixth record year of financial and creative performance in 2013, producing work for such clients as DirecTV, Canon, NFL, Procter & Gamble's CoverGirl and Febreze,
He takes over from Tim Mellors, who joined Grey London in 1998 London having served at shops including Publicis, GGT, FCB London, DDB and Lintas.
Mellors was appointed vice chairman and worldwide chief creative director of Grey Group in 2007 but will retire this year.